Relax and spend time with nature. This watch encourages you to feel at peace with the world.
A perfectly useless morning was designed by illustrator Kristof Devos as a reminder to live in the moment.
Kristof explains his design inspiration:
"Lying in the grass and looking at the birds in the sky is one of my favourite pastimes, I really wanted to put this feeling into a watch.
My last name ‘Devos’, means ’The Fox’ [in Flemish]. Because of mysterious family history, I’m the first one born with this name, so it’s somewhat special to me. It like a new bloodline starts with ’Devos'. I have always felt close to the animal, although I’ve rarely seen a fox in the wild."
This watch is a companion piece to Kristof's previous design: As with the first, it's a gentle reminder that time spent doing nothing, is time well spent.
How to read the time:
The tree trunks around the outside of the dial are positioned exactly where you'd expect to see numbers on a watch face, to help you read the time with precision.
A perfectly useless morning was designed in Belgium, then made by our small team right here in London, UK.
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