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Blueberry Late!
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Detail
- Product Name: Blueberry Late!
- Item NO.: 128-B3
- Weight: 0 kg = 0.0000 lb = 0.0000 oz
- Category: MACHANICAL WATCH
- Tag: Colour: silver , Movement: quartz , Size: unisex , Collection: collaborations , Collection: London made
- Creation Time: 2024-02-29
Joyful and rebellious, Blueberry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?
Designed for us by Ana Dias, this watch cleverly hides its message.
The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.
How to read the time
You can read the time on this watch by checking the position of the blueberries:
- The trio of blueberries mark the hour.
- The single blueberry points to the minutes.
Ana explains the inspiration for the design
"The 'Berry Late!' series is very much an embodiment of who I am (not the being late part because I’m always on time!)
"The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.
"The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.
"At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.
"It’s an angel with a dirty face, it's pastel punk."
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