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Berry Late Again!

Berry Late Again!

US$ 225.00
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    Joyful and rebellious, Berry Late! is the perfect excuse for missing your meeting. After all, what is time anyway?

    Designed for us by Ana Dias, this watch cleverly hides its message.

    The letters perfectly align to form the message just once each hour, at other times the mix of letters can’t be decoded.

    How to read the time

    You can read the time on this watch by checking the position of Ana's signature strawberries:

    • The whole strawberry marks the hour.
    • The half-eaten strawberry points to the minutes.

    Ana explains the inspiration for the design

    "Berry Late! is very much an embodiment of who I am (not the being late part because I’m always on time!)

    "The watch combines my love of writing and playing with words coupled with a sense of irony and the absurd.

    "The face draws us in with a combination of bright colours and childlike lettering, which seduce us with their sweetness.

    "At the same time it pushes back against this saccharine world with the violence of the language and the absurdity of the message.

    "It’s an angel with a dirty face, it's pastel punk."

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Berry Late Again!
color:red,size:xxl
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